"Hey Buddy, you wanna buy a cartoon?"

You ever try to buy animation?  It's tough.

Often clients set out to buy animation knowing exactly what they want until they say it out loud.  They know they want some type of cartoon.  They know that the 2D stuff is like Disney.  The 3D stuff is like Pixar and moving doll stop-motion stuff is like Tim Burton.  That's the terminology people use when they ask for animation.  If you've ever gone to a "giganomics" site like freelancer or fiver, people requesting animation use those names in their requests.  You see bids like, 

"We need a ten-minute instructional video. We need Pixar quality. We have a $300 budget. We must have it finished in two weeks."

You wonder if this makes sense. “Toy Story 4” is about one-hundred minutes long. Did Disney only pay three-thousand dollars to make it, and did it only take half a year to produce? You would suppose paying for the voice talent of Tom Hanks and Tim Allen probably drove the price up a bit, and there is the question of distribution dates, but it’s not unreasonable for you to doubt that Disney even came close to these budget and time restraints.

You begin to wonder if a request like this is realistic.  Realistic or not, these requests seem to have many bid responses, so there must be at least a few animators out there who believe they can achieve this goal. You wonder if that belief is just as unrealistic as the request.

You have your doubts, and you should. After all, you have your own hard-earned marketing budget to think of.

At Novamation MEDIA, we don't name drop.  We like using simple terminology so that you can get just what you want.  These blog posts are designed to help you understand what's available, and why its used do you don't end up wasting your money on unrealistic results.

"Characters Telling Stories"  Explains the kind of animation you want based on what you need it for.

"Characters On The Grid"  How the McCloud Rating System helps me pick the character design I want.